To successfully earn the SRES® Designation, a REALTOR® must demonstrate the necessary knowledge and skills to counsel clients age 50+ through major financial and lifestyle transitions involved in relocating, refinancing, or selling the family home.
The Seniors Real Estate Specialist® (SRES®) designation is a National Association of REALTORS® (NAR) credential awarded by the Center for REALTOR® Development (CRD).
As an SRES® I Strive To:
A Seniors Real Estate Specialist (SRES) is a REALTOR who is uniquely qualified to assist seniors in housing sales and purchases.
The mission of an SRES® is to help seniors and their families navigate the challenges that accompany a home sale. The SRES® designation is awarded only to REALTORS® who have additional education on how to help seniors and their families with later-in-life real estate transactions. SRES® designees are familiar with local community resources and services and have experience drawing on a network of expert senior specialists, such as estate planners, CPAs, and elder law attorneys.
-Knowledge, experience, and compassion in dealing with senior issues.
-Guidance on housing alternatives, including those that allow seniors to remain in their homes.
-Experience with local senior housing options and elder support services.
-A service-oriented, no-pressure approach.
-Takes the time to make the selling process more comfortable.
-Tailors the marketing of a home to the needs of an older client.
-Works to minimize the emotional demands a sale can have.
-Interacts easily with seniors, adult children, and caregivers.
The idea of moving can be a stressful time for a family—the amount of information and decisions may seem overwhelming. An SRES® understands that and takes the time to get to know you and your family’s situation, helping provide an outcome that best suits your needs.
For seniors, selling a home one of life’s most valuable assets and managing a subsequent move often require unique expertise. By working with an SRES®, you also get the benefit of specialists across a wide array of financial, legal, property, and personal services from estate planning to downsizing who can help with considerations in a sale and move, such as:
-Ways to use the home’s equity to allow a senior to remain in their home, if preferred.
-How to protect assets prior to listing.
-Showing the home in its best light.
-Moving needs downsizing, senior-specialized moving, estate sale planning, and storage.
-Identifying potential legal issues and referring professional support from estate planning to closings.
When there is not already a trusted attorney or accountant, an SRES® can refer attorneys, estate planners, financial planners, and tax advisors, each with experience in elder issues. Many REALTORS® who have earned their SRES® designation also actively participate in senior and community service organizations and can provide referrals to resources such as Meals on Wheels, public benefit offices, transitional services coaches, grief counselors, and other services, as needed.
The decision to move—when, to where, and how—has many facets. Here are some of the topics that your SRES® can help you with:
Housing options
Home adaptations
Meeting health care and other needs
Financial considerations
Legal considerations
Selling your current home
To attract the maximum number of buyers. Pricing a home too high could take it off the radar of some potential buyers.
Typically produces a greater monetary return.
Increases the likelihood to sell within your timeline.
Longer market time could mean lower offers.
Long exposure can lead to buyers not making an offer for fear “something is wrong” with the house.
Overpriced listings may fail to appraise.
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